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The report below summarizes the impact search engine result page (SERP) order has on web site traffic. This analysis
reveals that the vast majority of end-users limit search scope to the first SERP.
Date Range
|
Interval |
Chart Type |
Browser |
Operating System |
Search Engine |
Connection |
| Jan '10 - Jul '10 |
monthly |
3D Pie |
All Browsers |
All Operating Systems |
All Search Engines |
All Connections |
Search Engine Results Page (SERP)
|
Results Page
|
Total Avg |
Jan '10 |
Feb '10 |
Mar '10 |
Apr '10 |
May '10 |
Jun '10 |
Jul '10 |
|
Page 1
|
97.26% |
97.84% |
98.10% |
97.74% |
96.79% |
96.72% |
96.80% |
0.00% |
|
Page 2
|
1.66% |
1.25% |
1.10% |
1.34% |
2.04% |
1.96% |
1.97% |
0.00% |
|
Page 3
|
0.48% |
0.37% |
0.34% |
0.40% |
0.53% |
0.60% |
0.56% |
0.00% |
|
Page 4
|
0.22% |
0.17% |
0.16% |
0.18% |
0.24% |
0.27% |
0.25% |
0.00% |
Other
|
0.17% |
0.16% |
0.13% |
0.15% |
0.17% |
0.19% |
0.18% |
100.00% |
|
Page 5
|
0.11% |
0.10% |
0.08% |
0.10% |
0.12% |
0.14% |
0.13% |
0.00% |
|
Page 10+
|
0.10% |
0.11% |
0.09% |
0.10% |
0.11% |
0.11% |
0.10% |
0.00% |
Wikipedia Definition:
A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.


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Don't Believe Everything You Read In The Paper
Mediapost.com / 7/21/10
About two and a half years ago I wrote a column entitled "Deconstructing Search Engine Bias," which was designed to provide a basic education on SERP bias, ...
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What to Consider in Your SEO campaign
The Positive SEO Blog Community (press release) (blog) / 7/20/10
Search engine optimisation is a process wherein it optimises the target website for it to be ranked high in any search engines' search engine results page ...
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Google Not Sending Referrer Data Again?
Search Engine Roundtable (blog) / 7/13/10
A new WebmasterWorld thread reports several webmasters complaining that Google is not sending referrer information for all clicks from a Google search ...
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Weekly Search & Social News: 07/06/2010
Search Engine Journal / 7/6/10
Google: 5 Real World SERPs Analyzed: Part 1 – Tony Verre dropped into the Trail with a groovy bit of SERP analysis that I'd advise ya'll to read. ...
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